Marketing Automation with Eloqua

Ebook Details

Authors

Ben Griffith

Year 2013
Pages 136
Publisher Packt Publishing
Language en
ISBN 9781782177784
File Size 6.16 MB
File Format PDF , EPUB
Download Counter 676

Ebook Description

Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue.