Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy 1st Edition

Ebook Details

Authors

Olivia Parr Rud

Year 2009
Pages 283
Publisher Wiley
Language en
ISBN 9780470392409
File Size 1.35 MB
File Format PDF
Download Counter 211
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Ebook Description

"Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and fact-based decision-making. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science, and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, 'We hired workers and human beings came instead.'" —Anne Milley, Senior Director, Technology Product Marketing, SAS