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The Wrigley Building and Tribune Tower cap the Magnificent Miles southern end. The Wrigley Buildings terra-cotta facade is actually composed of six different shades of tiles, ranging from creamy white at the bottom to blue-white at the top, resulting in an increase of brightness as the building rises. When the building was completed in 1921, it instantly became one of Chicagos favorite landmarks. Not to be outdone, the Chicago Tribune announced an international design competition in 1923 for its new home, to be located right across from the Wrigley Building. The winning entry, a neo-Gothic Tower, is rich with complex detail that not only serves as ornamentation, but was designed to shed water and therefore prevent damage from the cracking of stonework caused by freezing.