Scenario-Focused Engineering

Ebook Details

Authors

Austina De Bonte , Drew Fletcher

Year 2014
Pages 576
Publisher Microsoft Press
Language en
ISBN 9780735679337
File Size 21.69 MB
File Format PDF , EPUB
Download Counter 810
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Ebook Description

Great technology alone is rarely sufficient to ensure a product’s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle.