The Trendmakers: Behind the Scenes of the Global Fashion Industry 1st Edition

Ebook Details


Jenny Lantz, Joanne B. Eicher

Year 2016
Pages 256
Publisher Bloomsbury Academic
Language en
ISBN 9781474259781
File Size 1.9 MB
File Format PDF
Download Counter 185
Amazon Link
Google Book Link

Ebook Description

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.