The Routledge Companion to the Future of Marketing 1st Edition

Ebook Details


Luiz Moutinho, Enrique Bigné, Ajay K. Manrai

Year 2014
Pages 504
Publisher Routledge
Language en
ISBN 9780415625920
File Size 4.34 MB
File Format PDF
Download Counter 174
Amazon Link

Ebook Description

Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future.