The Routledge Companion to Marketing History 1st Edition

Ebook Details

Authors

D.G. Brian Jones, Mark Tadajewski

Year 2016
Pages 464
Publisher Routledge
Language en
ISBN 9780415714181
File Size 2.95 MB
File Format PDF
Download Counter 175
Amazon Link

Ebook Description

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.