Legacy, Sustainability and CSR at Mega Sport Events: An Analysis of the UEFA EURO 2008 in Switzerland 2014th Edition

Ebook Details

Authors

Pierre Lienhard, Holger Preuss

Year 2014
Pages 255
Publisher Springer Gabler
Language en
ISBN 9783658064693
File Size 2.55 MB
File Format PDF
Download Counter 113
Amazon Link

Ebook Description

The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.