Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

Ebook Details


Shel Holtz

Year 2002
Pages 400
Publisher AMACOM
Language en
ISBN 9780814471524
File Size 4.35 MB
File Format PDF
Download Counter 136
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Ebook Description

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.