Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

Ebook Details

Authors

Shel Holtz

Year 2002
Pages 400
Publisher AMACOM
Language en
ISBN 9780814471524
File Size 4.35 MB
File Format PDF
Download Counter 95
Amazon Link
Google Book Link

Ebook Description

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.