Cultural Intermediaries: Audience Participation in Media Organisations

Ebook Details

Authors

Jonathon Hutchinson, Gregory Ferrell Lowe

Year 2017
Pages 236
Publisher Palgrave Macmillan
Language en
ISBN 9783319662862
File Size 2.14 MB
File Format PDF
Download Counter 62
Amazon Link

Ebook Description

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.