China's Media and Soft Power in Africa

  • By Xiaoling Zhang, Herman Wasserman, Winston Mano (eds.)
  • Pages 252
  • Year 2017
  • Publisher Palgrave Macmillan US
  • Language en
  • ISBN 9781349713776
  • File Size 1.27 MB
  • File Format PDF
  • Download Counter 57
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Ebook Description

Scholars from different disciplines and nations examine and assess the effectiveness of China's soft power initiatives in Africa. Some make contributions to the theorization of the slippery concept of soft power, while others are more empirically based, providing valuable case studies in both China and Africa.This collection considers the concept of soft power and questions its relevance to understanding China's international relations and international communications. It analyzes China's soft power in Africa through its international communication channels, addressing important questions such as: Why are Chinese media in Africa? How much soft power does China have in Africa? And what is the appropriate framework to analyze Chinese media's performance in Africa? In answering these questions, this volume also examines how China's engagement is represented in African countries' media.

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