The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms 1st Edition

  • By Craig Dempster, John Lee
  • Pages 240
  • Year 2015
  • Publisher Wiley
  • Language en
  • ISBN 9781119059721
  • File Size 2.75 MB
  • File Format PDF
  • Download Counter 902
  • Amazon Link

Ebook Description

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM).


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