Marketing Automation For Dummies

Ebook Details

Authors

Mathew Sweezey

Year 2014
Pages 312
Publisher For Dummies
Language en
ISBN 9781118772225
File Size 24.33 MB
File Format PDF
Download Counter 1,191
Amazon Link

Ebook Description

Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program.