Lean Customer Development: Building Products Your Customers Will Buy

Ebook Details

Authors

Cindy Alvarez

Year 2014
Pages 240
Publisher O'Reilly Media
Language en
ISBN 9781449356354
File Size 4.44 MB
File Format PDF
Download Counter 1,457
Amazon Link

Ebook Description

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.