Designing for Behavior Change: Applying Psychology and Behavioral Economics 1st Edition

Ebook Details


Stephen Wendel

Year 2013
Pages 394
Publisher O'Reilly Media
Language en
ISBN 9781449367626
File Size 21.13 MB
File Format PDF
Download Counter 963
Amazon Link

Ebook Description

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.