Michele PW (Pariza Wacek)
|Publisher||Creative Concepts and Copywriting LLC|
|File Size||160.5 KB|
Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.