Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Ebook Details

Authors

Wayne L. Winston

Year 2014
Pages 720
Publisher Wiley
Language en
ISBN 9781118373439
File Size 53.24 MB
File Format EPUB
Download Counter 2,668

Ebook Description

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution