Big Data: Understanding How Data Powers Big Business

Ebook Details

Authors

Bill Schmarzo

Year 2013
Pages 240
Publisher Wiley
Language en
ISBN 9781118739570
File Size 8.01 MB
File Format EPUB
Download Counter 3,337

Ebook Description

Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.