Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Ebook Details

Authors

Larry Freed

Year 2013
Pages 288
Publisher Wiley
Language en
ISBN 9781118779484
File Size 3.72 MB
File Format PDF
Download Counter 1,605
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Ebook Description

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results.